Celebrated screen star John Gilbert, pictured here in a celebrity endorsement. No text except for slogans: "Reach for a Lucky instead of a sweet," "It's Toasted," and statements "Toasting takes out that bite and throat irritation," and "No throat irritation -- no cough."
Published in the September, 1929 issue of PHOTOPLAY.
Source: Charles Perrien
Restoration by: Charles Perrien