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The Don DiBrita Show

Don DiBrita

Welcome to The Don DiBrita Podcast. Episodes will range from marketing tips and small business case studies to beer education and discussions on getting into the craft beer industry. Perfect for anyone that likes business and craft beer.



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The Don DiBrita Show
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Time is the asset that everyone protects. In this episode I talk about how to create content without giving up your most precious asset. 
The Don DiBrita Show
Jul 30, 2017 Don DiBrita
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I work with a lot of clients doing events and they always get really generic. in this episode I talk about why this is a big mistake and what you need to do. 
The Don DiBrita Show
Jul 27, 2017 Don DiBrita
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I remember years ago going into a grocery store to get eggs, milk, and bread. The problem was that these stores put these items in 3 different corners of the store. It wasn't on accident, they do this on purpose. Their goal was to make you walk by as many additional products as possible. I hated walking all over the store.  Today I don't go to these stores. Guess what...many are going out of business. In this episode we talk about why this is a bad strategy. 
The Don DiBrita Show
Jul 25, 2017 Don DiBrita
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When I look at some businesses sales funnels, it is very clear they are driving their customers to their least profitable offers. In this episode I talk about my experience with this. 
The Don DiBrita Show
Jul 24, 2017 Don DiBrita
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Everyone has an opinion, but I'm rarely interested without some data. In this episode, I talk about a recent conversation I had with someone on the topic. 
The Don DiBrita Show
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So much of the focus on sales is getting traffic and making your pitch. What happens after that? In this episode, I talk about my experience with the next step in the sales process where a lot of my clients make mistakes. 
The Don DiBrita Show
Jul 21, 2017 Don DiBrita
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I love bells and whistles. Do you need them? In this episode I talk about my experience with what you actually need. 
The Don DiBrita Show
Jul 20, 2017 Don DiBrita
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Overcoming objections is tough. The process is the same online and in person. However, the delivery is a lot different. In this episode i talk about how to overcome objections when writing emails. 
The Don DiBrita Show
Jul 19, 2017 Don DiBrita
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We spend a lot of time trying to get new customers in the door. However, for most businesses, this isn't where the bulk of their sales come from. 
The Don DiBrita Show
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We talk about all kind of systems and strategy, but sometimes we forget to keep it simple for the customer. 
The Don DiBrita Show
Jul 16, 2017 Don DiBrita
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On this episode I talk about a recent event I was promoting my business at. I also talk about why this is such an important event for me to be at even if the ROI is low. 
The Don DiBrita Show
Jul 15, 2017 Don DiBrita
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We spend a lot of time selling things and learning about selling. I don't hear enough talk about keeping people happy and avoiding the dreaded refund. In this episode we talk about my experience with this topic and what I like to do. 
The Don DiBrita Show
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In this episode I talk about another collaboration technique that is perfect for you retail owners as well as those that supply them their products. 
The Don DiBrita Show
Jul 13, 2017 Don DiBrita
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This question comes up from time to time. How do I find out about my customer as an audience? How do I learn more about what my industry thinks about a topic or process? In this episode I talk about 1 way I get tons of information.  In this episode I talked about ConvertKit which is my go to with email marketing. To learn more about it, visit: https://dondibrita.com/convertkit. 
The Don DiBrita Show
Jul 12, 2017 Don DiBrita
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In this episode I talk about one of my favorite techniques to drive leads to my business. This is completely actionable and you can start using this today. 
The Don DiBrita Show
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This comes up a lot with restaurants. Some of the businesses I have worked with have been around for decades. They are profitable and they have a great product. What could go wrong? The answer is...everything. In this episode I talk about what can happen when you ignore the current marketing and what you must do. 
The Don DiBrita Show
Jul 10, 2017 Don DiBrita
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i have worked with hundreds of restaurants and this comes up a lot. The conversation always seems to bring up Groupon. In this episode I talk about how I like to promote local businesses. 
The Don DiBrita Show
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It seems like a lot of businesses do just fine when they have one thing to work on. As soon as the tasks and initiatives start to pile up, things get complicated. In this episode I talk about what I do to make sure I'm getting results. 
The Don DiBrita Show
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So you have this business and you want to go it alone? It can be done, but maybe there is another way. In this episode I talk about my experience with aligning goals with others. 
The Don DiBrita Show
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How much time do you spend on marketing? This question comes up a lot. It seems that most business owners I work with spend the bulk of their time on operational responsibilities. In this episode, I talk about my experience as well as where I think you should spend your time. 
The Don DiBrita Show
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I work with a lot of local businesses, and there are many challenges getting them to live stream on a daily basis. The biggest is what to stream. In this episode I talk about a few ideas to get you started. 
The Don DiBrita Show
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Nothing worse than sending people to a link that looks like mypage.com/blogs/how-to-film-a video-to-help-your-biz. How on earth will they remember this? In this episode, I talk about way to do this easily, and my favorite resource to use.   Links:  https://prettylinkpro.com/
The Don DiBrita Show
Jul 4, 2017 Don DiBrita
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Everyone tells you that you need to put content out consistently. What do you do when that doesn't happen? In this episode I talk about my experience with this. 
The Don DiBrita Show
Jul 2, 2017 Don DiBrita
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There is no question, it is a lot easier to promote your product with a budget. In this episode I talk about another way to promote your products. 
The Don DiBrita Show
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I often get asked about by business owners about what products to launch. My answer is always the same.  What did your customers say when you asked them. In this episode I talk about my experience with launching new products. 
The Don DiBrita Show
Jun 29, 2017 Don DiBrita
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Time is precious. Everyone is looking to get more time back. In this episode, I talk about how I block days off. 
The Don DiBrita Show
Jun 28, 2017 Don DiBrita
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I hear it every day. I have no time. In this episode, we talk about how to overcome this as well as a few strategies and best practices. 
The Don DiBrita Show
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No one likes talking about quitting a project or pivoting. It's because somewhere inside there is a failure. In this episode I talk about some of the projects I have pivoted on as well as my process. 
The Don DiBrita Show
Jun 26, 2017 Don DiBrita
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i usually talk about things that come up a lot. This almost never comes up, but it should. In this episode I talk about the importance of website speed and having good hosting.  Links Mentioned Siteground Hosting: https://dondibrita.com/siteground
The Don DiBrita Show
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There are many ways to judge success, but in this episode, I talk about profitability of a recent event promotion. 
The Don DiBrita Show
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This question comes up a ton. There is only one correct answer to this question. In this episode I talk about what that is and how you go about answering this question. 
The Don DiBrita Show
Jun 22, 2017 Don DiBrita
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Putting out content is tough. You worry about how you look. You worry about how you sound. But most importantly, people worry about what people will think about them when it comes to what they are presenting. It's only natural. In this episode I talk about creating content without being an expert
The Don DiBrita Show
Jun 21, 2017 Don DiBrita
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I will be the first to say that I hate organization. In this episode I talk about my struggle with staying organized and what systems can do for your business. 
The Don DiBrita Show
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Ever walk up to a tent at an event or walked into a business and were totally confused, because they were pitching you too many things? In this episode, we talk about why this is a bad idea and what you should do.
The Don DiBrita Show
Jun 19, 2017 Don DiBrita
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On this episode, I talk about my experience with businesses making posts about holidays like Christmas, Thanksgiving, Father's Day, and more. 
The Don DiBrita Show
Jun 18, 2017 Don DiBrita
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This is a big concern for a lot of my clients. They struggle with being an authority about their industry. In this episode, I talk about my strategy. 
The Don DiBrita Show
Jun 17, 2017 Don DiBrita
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Do you need a professional email address or website domain? In this episode I talk about my experience with this. 
The Don DiBrita Show
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For those that run a retail shop, you display pretty much everything. How about for a restaurant or brewery? Do you try to sell additional stuff or just wait for people to ask for it. 
The Don DiBrita Show
Jun 15, 2017 Don DiBrita
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For some reason training employees on your strategy often gets skipped. I have had a few clients that didn't even bother to tell their people. In this episode I talk about why this is a bad idea and what every business should be doing. 
The Don DiBrita Show
Jun 14, 2017 Don DiBrita
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Everyone always asks how much time they should spend on social media. The real question isn't how much, it's how do you spend your time. In this episode I talk about my experience with this. 
The Don DiBrita Show
Jun 13, 2017 Don DiBrita
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There are lots of paid options for getting eyeballs on your content. One of my favorites is through paid ads on Facebook. In this episode, I talk about a few very simple techniques that I have used. 
The Don DiBrita Show
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No mater where you are, people have their faces in their phones. So if you want to reach them, where do you think you should go? In this episode I talk about a recent event I was at and what all of the businesses did or didn't do. 
The Don DiBrita Show
Jun 11, 2017 Don DiBrita
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If you are like me, you want to be in control of everything when it comes to your business. In this episode I share my thoughts about my recent business changes. 
The Don DiBrita Show
Jun 10, 2017 Don DiBrita
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So how do you portray yourself to your audience? In this episode we talk about how to go about this. 
The Don DiBrita Show
Jun 9, 2017 Don DiBrita
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Pinterest seems to be the social media platform people forget about. I actually did it myself. In this episode, I talk about how Pinterest was my #1 traffic source, and I didn't even know it.
The Don DiBrita Show
Jun 8, 2017 Don DiBrita
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In this episode I talk about my experience with software and social media tools. There is a reason that these are being sold to you as the solution. 
The Don DiBrita Show
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I rarely believe anyone that tells me they have enough customers. Let's just say I do believe them. In this episode, I talk about what I say. 
The Don DiBrita Show
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I love going to events. The biggest reason is that it gives me so much to talk about. It is a real struggle for a lot of businesses. In this episode we talk about what you should do. 
The Don DiBrita Show
Jun 5, 2017 Don DiBrita
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So how do you do it? In this episode we talk about my experience with creating products for an audience and the key that you must have when creating a product.
The Don DiBrita Show
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What and how to sell people things is tough. It seems like businesses need to a better job figuring out the process of when and why. You can't sell everything to everyone. In this episode I talk about some of the scenarios that have come up with my clients and what basic strategy i find effective. 
The Don DiBrita Show
Jun 3, 2017 Don DiBrita
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When designing websites for clients, they often want their site to do too much. In this episode I talk about my experience with this and my best practices. 
The Don DiBrita Show
Jun 2, 2017 Don DiBrita
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So what is your strategy when it comes to networking. Are you about quantity or quality? Width or depth? In this episode, I talk about what I do and why.
The Don DiBrita Show
Jun 1, 2017 Don DiBrita
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I have worked with very few businesses that segmented their email list before I came into the picture. Most didn't even have an email list. This stuff isn't rocket science. Send people information that they have the best chance of connecting with. In this episode I talk about my experience and why this is the case.  The email marketing software that I recommend for small business owners is ConvertKit. It has the power of the some of the more expensive software out there, but more simplified...
The Don DiBrita Show
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Every time I talk about creating content, the issue of time always comes up. In this episode we talk about the creation of this podcast and how part of the reason I did it was to prove a point to my students. 
The Don DiBrita Show
May 29, 2017 Don DiBrita
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If you don't put your goals and call to actions into your process, they won't happen consistently. In this episode I talk about my experience with this and how my clients make it happen. 
This question comes up from time to time. Local businesses need help bringing marketing their business online, and they run into the internet guru types. It makes them totally confused. in this episode i talk about why that is and what you really need to pay attention to. 
The Don DiBrita Show
May 28, 2017 Don DiBrita
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it seems that whenever my local clients promote their businesses at events, they are all over the place. In this episode we talk about how to focus and to keep everyone on the same page. 
The Don DiBrita Show
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Every week I let someone in one of my Facebook groups that makes a quick post right away trying to sell everyone in the group something. In this episode, we talk about why this is a bad strategy and what might work better.
The Don DiBrita Show
May 25, 2017 Don DiBrita
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For those of you running multiple Facebook ad campaigns with complicated retargeting strategies, this episode is not for you. For most business though, they have no idea what retargeting is. This is totally okay. It's an intermediate strategy for sure. In this episode we talk about what it is and how a business would implement this strategy.
The Don DiBrita Show
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Do I have an lead magnet or not is often a question. In this episode I talk about the real truth on this question. 
The Don DiBrita Show
May 24, 2017 Don DiBrita
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I sit down at a restaurant and the server comes over and asks me what can I get you? My response is always...I have no idea. What do you have? in this episode we talk about how to train your staff to not be order takers and actually start listening to what your customers want. 
The Don DiBrita Show
May 22, 2017 Don DiBrita
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I get asked to join a lot of email lists, newsletters, and memberships. All of these involve me giving away my email address. What puzzles me is that I rarely get an email immediately after I join. Time goes by. I forget I joined a list and I sit and wonder who is sending me an email. In this episode we talk about a better strategy and how to execute this in the most time efficient way.
The Don DiBrita Show
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I have been telling you all the time to just keep taking pictures. Sometimes they are not perfect. I usually get asked how to make them better. In this episode we talk about a quick way to improve your images and edit them before you post them.
The Don DiBrita Show
May 20, 2017 Don DiBrita
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So you have decided to create content, so now what? What qualifies as content? What should I take pictures of? What should I take videos of? In this episode, we talk about a good strategy to capture your day as well as how to organize this.
The Don DiBrita Show
May 19, 2017 Don DiBrita
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So we have talked a little bit about strategy. Now let's talk about the tools you need to collect email addresses at events or at your business.
The Don DiBrita Show
May 18, 2017 Don DiBrita
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This question always comes up when working with local bars, breweries, and restaurants. They are careful to plan the event, but at the last minute they are lost for how to sell the tickets to this event. In this episode i talk about my experience with the sales page question. 
The Don DiBrita Show
May 17, 2017 Don DiBrita
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Seems like a lot of my clients do a lot of different services. They always want to know how to get everything they do into their ad copy. In this episode, we talk about why this is a bad idea and what you need to be doing. 
The Don DiBrita Show
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We come up with a perfectly good strategy, but then your employees ruin it. Haha. Okay that's not completely fair. In this episode I am going to talk about what you need to succeed when it comes to getting your people to buy into your list building efforts. 
The Don DiBrita Show
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It's hard to believe this is a question I get. People start a business and before you know what happened, they start getting a logo created. In this episode, we talk about the only thing that really matters.
The Don DiBrita Show
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A roadblock that comes up quite a bit with my clients is the equipment needed to start creating video content. In this episode we talk about what you actually need and how to start creating regardless of what level you are at.  
The Don DiBrita Show
May 14, 2017 Don DiBrita
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For most of my client sending out emails to their customers is no easy task. They struggle with this almost every time. They spend a lot of time putting together content and about five minutes on the subject line of their emails. In this episode we are going to talk about which is most important and how you should spend your time.
The Don DiBrita Show
May 12, 2017 Don DiBrita
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Whenever I bring up sales, a lot of clients and student cringe. It doesn't have to be that way. In this episode I talk strategies to over come this as well as the one thing that ever business needs to stop doing online.  
The Don DiBrita Show
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Clients often ask if they can just update their news feeds with their sales or offers. The answer is always the same. You can do anything you want, but if you want people to engage with you I would do something different.  It's not that people don't want to engage, the challenge is that they just don't want to put in the time. in this episode we dig into this a bit deeper.
The Don DiBrita Show
May 11, 2017 Don DiBrita
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A lot of my clients and students really struggle to "press the right" buttons on social media. They complain about new platforms and the challenges of the user with all of this tech stuff. In this episode we talk about the only strategy you need to overcome this.  
The Don DiBrita Show
May 9, 2017 Don DiBrita
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When I work with new clients, they all want more traffic and more customers. The one thing they never tell me is that they want to improve sales. They rarely say I'm not a closer. Why is this? The truth is often that this is one of the major problems.  In this episode I talk about why this is the case and why this needs to be fixed before you even think about adding more traffic to your business.