2
2.0
Aug 4, 2017
08/17
Aug 4, 2017
by
Don DiBrita
audio
eye 2
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Time is the asset that everyone protects. In this episode I talk about how to create content without giving up your most precious asset.
2
2.0
Jul 30, 2017
07/17
Jul 30, 2017
by
Don DiBrita
audio
eye 2
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comment 0
I work with a lot of clients doing events and they always get really generic. in this episode I talk about why this is a big mistake and what you need to do.
2
2.0
Jul 27, 2017
07/17
Jul 27, 2017
by
Don DiBrita
audio
eye 2
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comment 0
I remember years ago going into a grocery store to get eggs, milk, and bread. The problem was that these stores put these items in 3 different corners of the store. It wasn't on accident, they do this on purpose. Their goal was to make you walk by as many additional products as possible. I hated walking all over the store. Today I don't go to these stores. Guess what...many are going out of business. In this episode we talk about why this is a bad strategy.
2
2.0
Jul 25, 2017
07/17
Jul 25, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
When I look at some businesses sales funnels, it is very clear they are driving their customers to their least profitable offers. In this episode I talk about my experience with this.
2
2.0
Jul 24, 2017
07/17
Jul 24, 2017
by
Don DiBrita
audio
eye 2
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comment 0
Everyone has an opinion, but I'm rarely interested without some data. In this episode, I talk about a recent conversation I had with someone on the topic.
2
2.0
Jul 22, 2017
07/17
Jul 22, 2017
by
Don DiBrita
audio
eye 2
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comment 0
So much of the focus on sales is getting traffic and making your pitch. What happens after that? In this episode, I talk about my experience with the next step in the sales process where a lot of my clients make mistakes.
2
2.0
Jul 21, 2017
07/17
Jul 21, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
I love bells and whistles. Do you need them? In this episode I talk about my experience with what you actually need.
2
2.0
Jul 20, 2017
07/17
Jul 20, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
Overcoming objections is tough. The process is the same online and in person. However, the delivery is a lot different. In this episode i talk about how to overcome objections when writing emails.
2
2.0
Jul 19, 2017
07/17
Jul 19, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
We spend a lot of time trying to get new customers in the door. However, for most businesses, this isn't where the bulk of their sales come from.
2
2.0
Jul 17, 2017
07/17
Jul 17, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
We talk about all kind of systems and strategy, but sometimes we forget to keep it simple for the customer.
2
2.0
Jul 16, 2017
07/17
Jul 16, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
On this episode I talk about a recent event I was promoting my business at. I also talk about why this is such an important event for me to be at even if the ROI is low.
1
1.0
Jul 15, 2017
07/17
Jul 15, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
We spend a lot of time selling things and learning about selling. I don't hear enough talk about keeping people happy and avoiding the dreaded refund. In this episode we talk about my experience with this topic and what I like to do.
1
1.0
Jul 14, 2017
07/17
Jul 14, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
In this episode I talk about another collaboration technique that is perfect for you retail owners as well as those that supply them their products.
3
3.0
Jul 13, 2017
07/17
Jul 13, 2017
by
Don DiBrita
audio
eye 3
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comment 0
This question comes up from time to time. How do I find out about my customer as an audience? How do I learn more about what my industry thinks about a topic or process? In this episode I talk about 1 way I get tons of information. In this episode I talked about ConvertKit which is my go to with email marketing. To learn more about it, visit: https://dondibrita.com/convertkit.
3
3.0
Jul 12, 2017
07/17
Jul 12, 2017
by
Don DiBrita
audio
eye 3
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comment 0
In this episode I talk about one of my favorite techniques to drive leads to my business. This is completely actionable and you can start using this today.
2
2.0
Jul 11, 2017
07/17
Jul 11, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
This comes up a lot with restaurants. Some of the businesses I have worked with have been around for decades. They are profitable and they have a great product. What could go wrong? The answer is...everything. In this episode I talk about what can happen when you ignore the current marketing and what you must do.
2
2.0
Jul 10, 2017
07/17
Jul 10, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
i have worked with hundreds of restaurants and this comes up a lot. The conversation always seems to bring up Groupon. In this episode I talk about how I like to promote local businesses.
2
2.0
Jul 9, 2017
07/17
Jul 9, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
It seems like a lot of businesses do just fine when they have one thing to work on. As soon as the tasks and initiatives start to pile up, things get complicated. In this episode I talk about what I do to make sure I'm getting results.
1
1.0
Jul 8, 2017
07/17
Jul 8, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
So you have this business and you want to go it alone? It can be done, but maybe there is another way. In this episode I talk about my experience with aligning goals with others.
2
2.0
Jul 7, 2017
07/17
Jul 7, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
How much time do you spend on marketing? This question comes up a lot. It seems that most business owners I work with spend the bulk of their time on operational responsibilities. In this episode, I talk about my experience as well as where I think you should spend your time.
2
2.0
Jul 6, 2017
07/17
Jul 6, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
I work with a lot of local businesses, and there are many challenges getting them to live stream on a daily basis. The biggest is what to stream. In this episode I talk about a few ideas to get you started.
2
2.0
Jul 5, 2017
07/17
Jul 5, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
Nothing worse than sending people to a link that looks like mypage.com/blogs/how-to-film-a video-to-help-your-biz. How on earth will they remember this? In this episode, I talk about way to do this easily, and my favorite resource to use. Links: https://prettylinkpro.com/
1
1.0
Jul 4, 2017
07/17
Jul 4, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
Everyone tells you that you need to put content out consistently. What do you do when that doesn't happen? In this episode I talk about my experience with this.
2
2.0
Jul 2, 2017
07/17
Jul 2, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
There is no question, it is a lot easier to promote your product with a budget. In this episode I talk about another way to promote your products.
2
2.0
Jun 30, 2017
06/17
Jun 30, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
I often get asked about by business owners about what products to launch. My answer is always the same. What did your customers say when you asked them. In this episode I talk about my experience with launching new products.
1
1.0
Jun 29, 2017
06/17
Jun 29, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
Time is precious. Everyone is looking to get more time back. In this episode, I talk about how I block days off.
2
2.0
Jun 28, 2017
06/17
Jun 28, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
I hear it every day. I have no time. In this episode, we talk about how to overcome this as well as a few strategies and best practices.
1
1.0
Jun 27, 2017
06/17
Jun 27, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
No one likes talking about quitting a project or pivoting. It's because somewhere inside there is a failure. In this episode I talk about some of the projects I have pivoted on as well as my process.
2
2.0
Jun 26, 2017
06/17
Jun 26, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
i usually talk about things that come up a lot. This almost never comes up, but it should. In this episode I talk about the importance of website speed and having good hosting. Links Mentioned Siteground Hosting: https://dondibrita.com/siteground
2
2.0
Jun 25, 2017
06/17
Jun 25, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
There are many ways to judge success, but in this episode, I talk about profitability of a recent event promotion.
3
3.0
Jun 23, 2017
06/17
Jun 23, 2017
by
Don DiBrita
audio
eye 3
favorite 0
comment 0
This question comes up a ton. There is only one correct answer to this question. In this episode I talk about what that is and how you go about answering this question.
2
2.0
Jun 22, 2017
06/17
Jun 22, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
Putting out content is tough. You worry about how you look. You worry about how you sound. But most importantly, people worry about what people will think about them when it comes to what they are presenting. It's only natural. In this episode I talk about creating content without being an expert
2
2.0
Jun 21, 2017
06/17
Jun 21, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
I will be the first to say that I hate organization. In this episode I talk about my struggle with staying organized and what systems can do for your business.
1
1.0
Jun 20, 2017
06/17
Jun 20, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
Ever walk up to a tent at an event or walked into a business and were totally confused, because they were pitching you too many things? In this episode, we talk about why this is a bad idea and what you should do.
2
2.0
Jun 19, 2017
06/17
Jun 19, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
On this episode, I talk about my experience with businesses making posts about holidays like Christmas, Thanksgiving, Father's Day, and more.
3
3.0
Jun 18, 2017
06/17
Jun 18, 2017
by
Don DiBrita
audio
eye 3
favorite 0
comment 0
This is a big concern for a lot of my clients. They struggle with being an authority about their industry. In this episode, I talk about my strategy.
1
1.0
Jun 17, 2017
06/17
Jun 17, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
Do you need a professional email address or website domain? In this episode I talk about my experience with this.
2
2.0
Jun 16, 2017
06/17
Jun 16, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
For those that run a retail shop, you display pretty much everything. How about for a restaurant or brewery? Do you try to sell additional stuff or just wait for people to ask for it.
2
2.0
Jun 15, 2017
06/17
Jun 15, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
For some reason training employees on your strategy often gets skipped. I have had a few clients that didn't even bother to tell their people. In this episode I talk about why this is a bad idea and what every business should be doing.
2
2.0
Jun 14, 2017
06/17
Jun 14, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
Everyone always asks how much time they should spend on social media. The real question isn't how much, it's how do you spend your time. In this episode I talk about my experience with this.
2
2.0
Jun 13, 2017
06/17
Jun 13, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
There are lots of paid options for getting eyeballs on your content. One of my favorites is through paid ads on Facebook. In this episode, I talk about a few very simple techniques that I have used.
3
3.0
Jun 12, 2017
06/17
Jun 12, 2017
by
Don DiBrita
audio
eye 3
favorite 0
comment 0
No mater where you are, people have their faces in their phones. So if you want to reach them, where do you think you should go? In this episode I talk about a recent event I was at and what all of the businesses did or didn't do.
2
2.0
Jun 11, 2017
06/17
Jun 11, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
If you are like me, you want to be in control of everything when it comes to your business. In this episode I share my thoughts about my recent business changes.
2
2.0
Jun 10, 2017
06/17
Jun 10, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
So how do you portray yourself to your audience? In this episode we talk about how to go about this.
2
2.0
Jun 9, 2017
06/17
Jun 9, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
Pinterest seems to be the social media platform people forget about. I actually did it myself. In this episode, I talk about how Pinterest was my #1 traffic source, and I didn't even know it.
1
1.0
Jun 8, 2017
06/17
Jun 8, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
In this episode I talk about my experience with software and social media tools. There is a reason that these are being sold to you as the solution.
2
2.0
Jun 7, 2017
06/17
Jun 7, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
I rarely believe anyone that tells me they have enough customers. Let's just say I do believe them. In this episode, I talk about what I say.
2
2.0
Jun 6, 2017
06/17
Jun 6, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
I love going to events. The biggest reason is that it gives me so much to talk about. It is a real struggle for a lot of businesses. In this episode we talk about what you should do.
1
1.0
Jun 5, 2017
06/17
Jun 5, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
So how do you do it? In this episode we talk about my experience with creating products for an audience and the key that you must have when creating a product.
2
2.0
Jun 4, 2017
06/17
Jun 4, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
What and how to sell people things is tough. It seems like businesses need to a better job figuring out the process of when and why. You can't sell everything to everyone. In this episode I talk about some of the scenarios that have come up with my clients and what basic strategy i find effective.
3
3.0
Jun 3, 2017
06/17
Jun 3, 2017
by
Don DiBrita
audio
eye 3
favorite 0
comment 0
When designing websites for clients, they often want their site to do too much. In this episode I talk about my experience with this and my best practices.
2
2.0
Jun 2, 2017
06/17
Jun 2, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
So what is your strategy when it comes to networking. Are you about quantity or quality? Width or depth? In this episode, I talk about what I do and why.
2
2.0
Jun 1, 2017
06/17
Jun 1, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
I have worked with very few businesses that segmented their email list before I came into the picture. Most didn't even have an email list. This stuff isn't rocket science. Send people information that they have the best chance of connecting with. In this episode I talk about my experience and why this is the case. The email marketing software that I recommend for small business owners is ConvertKit. It has the power of the some of the more expensive software out there, but more simplified...
2
2.0
May 31, 2017
05/17
May 31, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
Every time I talk about creating content, the issue of time always comes up. In this episode we talk about the creation of this podcast and how part of the reason I did it was to prove a point to my students.
1
1.0
May 29, 2017
05/17
May 29, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
If you don't put your goals and call to actions into your process, they won't happen consistently. In this episode I talk about my experience with this and how my clients make it happen.
2
2.0
May 29, 2017
05/17
May 29, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
This question comes up from time to time. Local businesses need help bringing marketing their business online, and they run into the internet guru types. It makes them totally confused. in this episode i talk about why that is and what you really need to pay attention to.
1
1.0
May 28, 2017
05/17
May 28, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
it seems that whenever my local clients promote their businesses at events, they are all over the place. In this episode we talk about how to focus and to keep everyone on the same page.
1
1.0
May 27, 2017
05/17
May 27, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
Every week I let someone in one of my Facebook groups that makes a quick post right away trying to sell everyone in the group something. In this episode, we talk about why this is a bad strategy and what might work better.
2
2.0
May 25, 2017
05/17
May 25, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
For those of you running multiple Facebook ad campaigns with complicated retargeting strategies, this episode is not for you. For most business though, they have no idea what retargeting is. This is totally okay. It's an intermediate strategy for sure. In this episode we talk about what it is and how a business would implement this strategy.
1
1.0
May 24, 2017
05/17
May 24, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
Do I have an lead magnet or not is often a question. In this episode I talk about the real truth on this question.
2
2.0
May 24, 2017
05/17
May 24, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
I sit down at a restaurant and the server comes over and asks me what can I get you? My response is always...I have no idea. What do you have? in this episode we talk about how to train your staff to not be order takers and actually start listening to what your customers want.
3
3.0
May 22, 2017
05/17
May 22, 2017
by
Don DiBrita
audio
eye 3
favorite 0
comment 0
I get asked to join a lot of email lists, newsletters, and memberships. All of these involve me giving away my email address. What puzzles me is that I rarely get an email immediately after I join. Time goes by. I forget I joined a list and I sit and wonder who is sending me an email. In this episode we talk about a better strategy and how to execute this in the most time efficient way.
2
2.0
May 21, 2017
05/17
May 21, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
I have been telling you all the time to just keep taking pictures. Sometimes they are not perfect. I usually get asked how to make them better. In this episode we talk about a quick way to improve your images and edit them before you post them.
3
3.0
May 20, 2017
05/17
May 20, 2017
by
Don DiBrita
audio
eye 3
favorite 0
comment 0
So you have decided to create content, so now what? What qualifies as content? What should I take pictures of? What should I take videos of? In this episode, we talk about a good strategy to capture your day as well as how to organize this.
2
2.0
May 19, 2017
05/17
May 19, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
So we have talked a little bit about strategy. Now let's talk about the tools you need to collect email addresses at events or at your business.
2
2.0
May 18, 2017
05/17
May 18, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
This question always comes up when working with local bars, breweries, and restaurants. They are careful to plan the event, but at the last minute they are lost for how to sell the tickets to this event. In this episode i talk about my experience with the sales page question.
2
2.0
May 17, 2017
05/17
May 17, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
Seems like a lot of my clients do a lot of different services. They always want to know how to get everything they do into their ad copy. In this episode, we talk about why this is a bad idea and what you need to be doing.
2
2.0
May 17, 2017
05/17
May 17, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
We come up with a perfectly good strategy, but then your employees ruin it. Haha. Okay that's not completely fair. In this episode I am going to talk about what you need to succeed when it comes to getting your people to buy into your list building efforts.
1
1.0
May 16, 2017
05/17
May 16, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
It's hard to believe this is a question I get. People start a business and before you know what happened, they start getting a logo created. In this episode, we talk about the only thing that really matters.
2
2.0
May 14, 2017
05/17
May 14, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
A roadblock that comes up quite a bit with my clients is the equipment needed to start creating video content. In this episode we talk about what you actually need and how to start creating regardless of what level you are at.
1
1.0
May 14, 2017
05/17
May 14, 2017
by
Don DiBrita
audio
eye 1
favorite 0
comment 0
For most of my client sending out emails to their customers is no easy task. They struggle with this almost every time. They spend a lot of time putting together content and about five minutes on the subject line of their emails. In this episode we are going to talk about which is most important and how you should spend your time.
2
2.0
May 12, 2017
05/17
May 12, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
Whenever I bring up sales, a lot of clients and student cringe. It doesn't have to be that way. In this episode I talk strategies to over come this as well as the one thing that ever business needs to stop doing online.
2
2.0
May 11, 2017
05/17
May 11, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
Clients often ask if they can just update their news feeds with their sales or offers. The answer is always the same. You can do anything you want, but if you want people to engage with you I would do something different. It's not that people don't want to engage, the challenge is that they just don't want to put in the time. in this episode we dig into this a bit deeper.
2
2.0
May 11, 2017
05/17
May 11, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
A lot of my clients and students really struggle to "press the right" buttons on social media. They complain about new platforms and the challenges of the user with all of this tech stuff. In this episode we talk about the only strategy you need to overcome this.
2
2.0
May 9, 2017
05/17
May 9, 2017
by
Don DiBrita
audio
eye 2
favorite 0
comment 0
When I work with new clients, they all want more traffic and more customers. The one thing they never tell me is that they want to improve sales. They rarely say I'm not a closer. Why is this? The truth is often that this is one of the major problems. In this episode I talk about why this is the case and why this needs to be fixed before you even think about adding more traffic to your business.
