This research aims to assess the effect of relevance of drug’s brand name, on physician’s prescribing behaviour. Two brands were selected based on their representative markets’ competitiveness and relevance of their names. 214physicians practicing under ambulatory care setting were surveyed to know their preference towards these brands and whether they would use these brands instead of their preferred brands, keeping other factors constant. Research findings indicate that, brand names...
Topics: Pharmaceutical Market, Marketing Management, Brand Name & Brand Management
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Apr 9, 2022
04/22
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@ impact
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As corporates proceed to develop new product brands, changing market and consumer situations throw up the need for relooking at age-old branding strategies and corporate beliefs. Increased competition, more informed consumers, changing global scenarios and economic condition have brought into focus the need for developing strategies to increase value for the consumer, thereby increasing organizational profitability. Organizational investments in corporate brand identities have increased...
Topics: Brand Management, Clustering, Consumer Profiling, Problem Recognition, Styles and Attributes,...
Much as commercial firms do, terrorist groups use branding to increase support and thus their capacity to conduct operations. This thesis introduces the new concept terrorist brand exposure, as a reflection of effective brand management strategies and communications among terrorist groups. In that regard, this thesis seeks to merge two vastly different theories, brand theory and terrorism studies, into one package. The research involves a quantitative analysis of the terrorist brand exposure of...
Topics: Al Qaeda, ISIS, Islamic State, brand exposure, brand management, branding, mass-mediated terrorism,...
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Topics: Radio Program, Brand management
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Topics: Radio Program, Brand management
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Topics: Radio Program, Brand management
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Topics: Radio Program, Crimes, Brand management, Christian theology
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Topics: Radio Program, Christmas, Brand management, Marketing, Fire
Topics: Radio Program, Christian terms, Brand management, Marketing
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Topics: Radio Program, Food and drink, Brand management, Political terminology
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07:00:00PM-09:00:00PM BST — Tim and Sydney NoodleBomber is in the mix! Celebrating World Smile Day, an exclusive mix and Tim explains why he was stroking a car.
Topics: Radio Program, Mercury Records artists, Brand management, Prefectures in France
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Topics: Radio Program, Food and drink, Finance, Brand management, Beverages, Education
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Topics: Radio Program, Marketing, Interactive fiction, Accountancy, Shops, Brand management, Supermarkets
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Topics: Radio Program, Payment systems, Business law, Giving, Brand management, Fundraising
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Topics: Radio Program, Evaluation, Brand management, Education, Containers, Food and drink, Aging
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Topics: Radio Program, Fire protection, Hygiene, Internet slang, Observational astronomy, Brand management
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07:00:00PM-09:00:00PM BST — Tim and Sydney NoodleBomber is in the mix! Celebrating World Smile Day, an exclusive mix and Tim explains why he was stroking a car.
Topics: Radio Program, Mercury Records artists, Prefectures in France, Brand management, Newts
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Topics: Radio Program, Debt, Crimes, Shipping, International law, Brand management, Loans, Trucks
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Topics: Radio Program, Philosophical terminology, Philosophical logic, Internet, Logic, Truth, Brand...
Topics: Radio Program, Economic problems, Climate change, Physical oceanography, Internet slang, Brand...
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Topics: Radio Program, Rescue, Maritime safety, Mountains, Navigation, Brand management, Social events,...
Topics: Radio Program, Real estate, Personal finance, Sociology index, Consumer behaviour, Quotations,...
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Topics: Radio Program, East Coast hip hop musicians, Finance, Brand management, Legal professions, Rooms,...
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Topics: Radio Program, Guitars, Video, Brand management, World cuisine, Music, Fundraising, Furniture,...
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Topics: Radio Program, Brand management, Library science, Banks, Country code top-level domains, Team sports
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Topics: Radio Program, Community, Brand management, Celebrity, Project management, Staple ports, Law...
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Topics: Radio Program, Crimes, Sports equipment, Marriage, Men, Family, Marketing, Actuarial science,...
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Topics: Radio Program, Moon, Economics terminology, Food and drink, Brand management, Pain, Suffering,...
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Topics: Radio Program, Balls, Divination, Retailing, Business, Brand management, Fictional scientists,...
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Topics: Radio Program, Military, BBC Television programmes, Dance competitions, Horse breeds, Human-powered...
Topics: Radio Program, Pain, Restorative dentistry, Dentistry, Printing, Sailing, Marvel Comics mutants,...
Topics: Radio Program, Marketing, Brand management, Australian rules footballers from Victoria (Australia),...
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Topics: Radio Program, Sociological terminology, Areas of London, Business, Liverpool, Brand management,...
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Topics: Radio Program, Social psychology, Bullying, Behavior, Brand management, Cities in Yorkshire and the...
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Topics: Radio Program, Philosophical terminology, Economics terminology, Machines, Locomotion (biological),...
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Topics: Radio Program, Brand management, Communication, Cameras, Greek mythology, Orchestras, Ancient Greek...
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Topics: Radio Program, Musical quartets, Musical trios, Rescue, Mountains, Maritime safety, Navigation, Law...
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Topics: Radio Program, Musical quintets, Internet slang, Employment compensation, Web colors, British...
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Topics: Radio Program, Giving, Payment systems, Semiconductor device fabrication, Tops (clothing),...
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Topics: Radio Program, Military life, Working dogs, Neuroscience, Aging, Brand management, Social...
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Topics: Radio Program, Political science, Musical duos, Armies, Promotion and marketing communications,...
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Topics: Radio Program, Brand management, Packaging materials, Banking, Toilets, Road safety, Political...
Topics: Radio Program, Banking, Brand management, Broadcasting, Mass media, Radio, Greek mythological hero...
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09:30:00AM-12:00:00PM GMT — Sean Styles 12/02/2020 Sean brings you morning fun and good music to ease you into the afternoon.
Topics: Radio Program, American television actors, Candy bars, Traffic law, Confectionery, Centuries, Early...
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Topics: Radio Program, Southern California, Marketing, Communication design, Youth, Brand management, Forms...
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20/08/2016 A round-up of Merseyside's music scene, with unsigned acts and the region's biggest bands.
Topics: BBC, Radio Program, BBC Introducing in Merseyside, Broadway plays, Mass media, Business, English...
Source: http://www.bbc.co.uk/programmes/p043lpfm
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Topics: Radio Program, Blue Peter, Intelligence, Psychology, Sociolinguistics, Political terminology,...
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Topics: Radio Program, Healthcare quality, Types of organization, Health care, Health, Public services,...
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Topics: Radio Program, NUTS 1 statistical regions of the European Union, Meat, Family, Theatre, Cereals,...
Topics: Radio Program, Western Asia, Marketing, Rescue, Primary care, Brand management, Popes, Retailing,...
